Grey Marketing, LLC

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Louis (Lou) Franco, RHU is the founder and principal consultant of Grey Marketing. With associates in Chicago, Phoenix, San Francisco and San Antonio we are broadly experienced in insurance, employee benefits, marketing, business development, human capital, absence/disability management, workplace productivity, IT/systems, operations and private and public sector enterprise management consultancy. Our approach to consulting is cost effective, unique and fosters client independence while ensuring that the results of our engagement enable our customers to move forward with their existing staff and processes.


Personal and professional integrity, treating our clients with trust and respect and acting in the best interests of our clients underpins all we do.  We believe in full disclosure and transparency in all matters relating to our compensation. 
We provide specialized and client-focused consulting services to employers, government agencies, insurers, health care organizations, association and affinity organizations, brokers, third party administrators and marketers, law firms and other organizations in the following areas:

  •  Employee, Association/Affinity Group and Voluntary Benefits
  •  Health Care Services Information Technology,  Electronic Health Records,  Claims Processing and Compliance Review/Analysis
  •  Health Care and Integrated Absence and Disability Management
  •  Interim C-level Management
  •  Human Capital and Workforce Productivity
  •  Integrated Absence and Disability Management
  •  Consumer, Association/Affinity Group and Direct Response Marketing
  •  Insurance and Non-insurance Product/Business Development and Multi-channel Marketing
  •  eCommerce Solutions
  •  Custom Software Development
  •  BPO/HRO/ITO
  •  Public and Private Sector IV&V, RFP/RFQ and Procurement
  •  Expert Witness and Insurance Litigation Support
  •  Risk Management
  •  Tribal Nation and MBE Consulting


We collaborate with you to identify your company's specific needs and effectively evaluate the complexities of your organization and engagement objectives to design consultancy solutions that are implemented according to your specifications.  You can depend on us to get the job done right, in a timely manner and within your budget.

We take great pride in making your vision our vision and applying a strategic client-focused approach to address your business issues and objectives.  We deliver practical, broad business management expertise, an entrepreneurial vision, broad knowledge of technology, and a demonstrated ability to develop, re-engineer, grow, promote and manage technology-enabled product and services enterprises.


We Work For You As Your Strategic Business Partner
© 2010 Grey Marketing, LLC All Rights Reserved

Your Vision Is Our Vision